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The Science Fictionary is such a wonderful resource for fans of SF, fantasy, and horror. Incredibly useful, very well-written, and a lot of strange fun. Highly recommended!"-Jonathan Maberry, NY Times bestselling author of Cave 13 and The Sleepers War Mainstream writers have readers, science fiction writers have rabid fans. The Science Fictionary is the ultimate reference guide to science fiction terminology: a clear and lively dictionary of...

The Science Fictionary is such a wonderful resource for fans of SF, fantasy, and horror. Incredibly useful, very well-written, and a lot of strange fun. Highly recommended!"-Jonathan Maberry, NY Times bestselling author of Cave 13 and The Sleepers War Mainstream writers have readers, science fiction writers have rabid fans. The Science Fictionary is the ultimate reference guide to science fiction terminology: a clear and lively dictionary of...

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Now Make Sure You're Fluent in the Language of Marketing in the 21st Century! Do you know the difference between cold traffic vs. hot traffic-and the best ways to convert each?Are your content writers serving you warmed over "Google goulash?"Are you elevating your response rates by strategically deploying "dominant resident emotion" and the "core buying complex"? Can you double or triple the leads and sales you are now getting through your "sa...

Deliver Big-Picture B2B Marketing To Reach Customers Fasterin today's multichannel marketing world, the number of marketing channels has increased geometrically - from content marketing and search engine optimization, to online video and white papers, to Facebook ads and blogging. As a result, the challenge is twofold: (a) Master the many marketing channels for maximum response and (b) Integrate them into a multichannel marketing campaign enco...

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Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home. Covering the nuts-and-bolts of letter writing as well as the secrets of high-impa...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more att...

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more t...

The language you need to sell and succeed, from America's top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds of...

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1, 300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to dire...

Charles Proteus Steinmetz presents the amazing life story of a forgotten genius who created the fundamental infrastructure that powers the modern world. Thomas Alva Edison and Nikola Tesla have the glory, but perhaps the greatest electrical wizard of them all was Charles Proteus Steinmetz (18651923). Revered in the late 19th and early 20th centuries as a genius, but largely forgotten today, Steinmetz made the modern world possible through his ...

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A landmark work...invaluable."--Robert Ringer, #1 New York Times bestselling author